Jon Craine

Entertainment Design

Inhaler Wrestling // American Lung Association

Craine designed and built the stop-motion animated characters for this nationally distributed public service announcement for the American Lung Association. Created in collaboration with Emmy award-winning studio Catman & Mary, the spot humanized the asthma inhaler product by assigning the character attributes of professional wrestlers. The hero characters, representative of the new CFC-free inhalers, were designed with a flamboyant style that contrasted with the drab styling of the villain characters, who embodied the outdated CFC inhaler products. (2007)

Writer & Director: Gregor Clark and Sebastian Conley
Character Design: Jon Craine
Puppet Fabrication: Jon Craine
Production Company: Catman & Mary

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